Il bio dentro di noi (“Organic Inside Us”) is a national advocacy campaign designed to demonstrate the positive impact of an organic Mediterranean diet on human health. The initiative combined scientific research with powerful storytelling, to raise awareness about the role of food in maintaining and restoring the body's natural balance—starting from the microbiota.

In a groundbreaking month-long experiment, fifteen volunteers swapped their usual eating habits for a strict organic Mediterranean diet. Guided by researchers from the University of Rome Tor Vergata, the study examined changes in gut microbiome, body composition, and oxidative stress—uncovering the deep connection between nutrition and well-being.

The results were eye-opening. Beneficial gut bacteria with antioxidant effects increased by up to 25%, while harmful, disease-linked bacteria were reduced by as much as 50%. These changes highlight the diet’s powerful potential to lower the risk of cardiovascular disease, diabetes, and cancer—thanks to its detoxifying and immune-boosting properties.

The campaign, developed and coordinated by Silverback, effectively translated scientific data into a high-impact communication initiative. Through a digital storytelling format designed for wide public engagement, and with the support of FederBio, Assobio, and the Consorzio Il Biologico, the project highlighted the central role of nutrition in promoting public health and sustainable lifestyles.