Global brand, Orange, wanted to define relevant messages and digital tools to communicate its CSR commitments and activities to various online communities.

Sidièse told the story of CSR at Orange, outlining digital solutions to social and economic development. Through a digital communication plan, CSR brochure, a suite of messages, infographics and tools, this was communicated to various media over several months, resulting in coverage of Orange’s approach to CSR issues, including articles on the Soon Soon Soon website.