Bike Light Nudging Campaign

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A campaign encouraging an increase in the use of bike lights in Frederiksberg, the second biggest municipality in Denmark.

Using nudging techniques Goodvertising wanted to normalize the usĀ­age of bike lights and expose the message at the right time and place. Everybody recognises the bike path white bike symbol, but if we wanted to make the usage of bike light normal, something was missing: the light. On selected bike paths across the municipality bike lights were added to the bike symbol using fluorescent paint.