Who?

DNS is a network of agencies linked by our sustainable and ethical outlook, as well as our creativity. We are passionate about sustainability. We think that creativity, humour and optimism can help create a better future – that’s why we’ve chosen a name that ridicules the idea that sustainability needs to be dull, boring or worthy – Do Not Smile.

In essence, we're like-minded people who enjoy working together.

And it just so happens we're based all over Europe. We have almost 100 creative members of staff. We're the size of one large agency, but as multi-facted and colourful as each of the countries we're in. We can offer a truly international perspective to any project. We can draw from cross-cultural experience, different languages and specialist expertise – a whole host of French, English, Belgian, Spanish, Italian, German, Danish, Greek and Turkish ideas and skills.

Agencies

Gent, Amsterdam
St. Pölten
Athens
Málaga
Copenhagen
Istanbul
Rome
Paris
Brussels
Manchester
  • STRATEGIES
  • CAMPAIGNS
  • PUBLIC RELATIONS
  • BRANDS
  • DESIGN
  • EXHIBITIONS
  • EVENTS
  • STUNTS
  • WEBSITES
  • FILM
  • VIDEO
  • COPYWRITING
  • EDITORIAL

Work

Umicore specialises in, among other things, recycling precious metals and producing rechargeable battery materials and emission control catalysts. The group understands its social responsibility and uses its technological know-how, scientific expertise and connections to help transform the sector.

Make Sense

Gent, Amsterdam

We helped Les Carrières de la Pierre Bleue Belge to identify and reinforce all its sustainable assets in order to differentiate itself. Through strategic counselling and the development of positive communications tools, Belgian bluestone achieved a higher profile, stronger brand recognition and improved market results.

Springtime

Brussels

‘we’re not perfect yet, but we go for better. tap water is without a doubt the best option in our fight against waste, but it isn’t always readily available. and sometimes you just crave something different. that’s where b-better water comes in’ – make sense Ghent & Amsterdam

Make Sense

Gent, Amsterdam

2019 saw Creative Concern lucky enough to work on two major projects launched during UN Climate Week in New York. One was a major report on urban transitions for the World Resources Institute and C40, while the other was a global campaign for the World Green Building Council. The World Resource Institute is a non-profit organisation working with global leaders to ensure people and nature can thrive together.

Creative Concern

Manchester

Regenerative Alliance, a Swiss-based non-profit, supports leaders and entrepreneurs working towards a regenerative economy. It prides itself on helping business leaders grow and foster deeper bonds with self, society and nature. For this particular project, the organisation’s main goal was to attract CEOs from medium and large European companies to take part in its first two innovative Regenerative Alliance Summits in 2019 and 2021. Once signed up, summit attendees would experience an immersive and inspiring event, focused on opening their eyes to regenerative practices.

Springtime

Brussels

80 million people in Europe are living with disabilities. Striving for a more inclusive society in digital age it is obvious that web accessibility should be a matter of course.

Gugler

St. Pölten

Wind power has boomed over the last years. Not so in Austria. In this country wind power projects companies are still facing steady "headwind" from local authorities while at the same time lacking the support of a future-oriented legislative.

Gugler

St. Pölten

UNFPA has been operating in Turkey for 50 years. During this time, the organisation has managed a wide range of rights campaigns from birth control to women’s rights, and from discrimination to body- and health-related rights.  In 2022, the organisation wanted to create a special campaign to celebrate its 50th anniversary and increase awareness of the UNFPA’s global goals.

Myra

Istanbul

Turning waste into new useful materials. The Brantner Group puts the basic principles of a circular economy into practise. To put best practises, insights and inspirations into circulation gugler* developed a customer magazine.

Gugler

St. Pölten

The Swiss multinational, headquartered in Geneva, provides inspection, verification, testing and certification services. It has more than 100,000 employees across the world.

SGS wanted to improve internal communication around its sustainable development strategy, "Sustainable Development Ambitions 2030", and help raise employee awareness of climate change to make sure they were doing as much to help the planet as possible, both inside and outside of their professional lives.

EcoAvantis

Málaga

On the basis of an external report of eight forest regions, We developed a communications strategy together with the main partners. The strategy covered all aspects of the communication loop, starting with the brand identity and positioning to a complete communications package, which included internal methodology, stakeholder engagement, marketing mix (advertising/PR/social media), as well as post-campaign evaluation.

Springtime

Brussels

3Ci (formerly UKCCIC) is a partnership between Connected Places Catapult, Core Cities UK, London Councils and other local authorities across the UK aimed at securing long-term finance for achieving net zero. With their change in name, 3Ci wanted a whole new look and brand that would make them stand out from the crowd and help them deliver their ambitious national net zero commitment to connecting places, systems and finance to find investible solutions.

Creative Concern

Manchester

Belgian start-up Soil Capital is dedicated to supporting farmers to adopt regenerative farming practices by 2025. It helps those that farm over large areas to capture CO2 in the ground to not only increase soil health but to solve the effects of climate change. Its ultimate goal? To convert one million agricultural hectares to regenerative agriculture across France, UK and Belgium.

Springtime

Brussels

Every two minutes a child dies on malaria. Although the disease is cureable – provided that patients are treated with proper medicine.

Gugler

St. Pölten

As a global leader in animal nutrition, Nutreco has long been committed to sustainability. Nevertheless, their sustainability and communication teams were not used to working together. The company needed internal and external communications campaigns to showcase its sustainability report and 2030 roadmap – how else would people know about its incredible plans?

Thanks to a collaboration with Ecoavantis between 2020-2022, we were able to create synergy between the two teams to help them better communicate their sustainable development strategy and achievements.

EcoAvantis

Málaga

A whopping two thousand litres of water are consumed for the production of a single T-shirt. H&M reduces this impact by collecting old clothing and then repurposing it in new pieces. During the World Recycle Week, the clothing giant sought to urge the world to bring in as much old clothing as possible at an H&M shop. – make sense Ghent

Make Sense

Gent, Amsterdam

Your Nature is a magnificent eco-resort set in 280 hectares of lakes and forests in the north-west of Belgium. Springtime was appointed to create a communication and event concept for the launch, the press conference and the open door weekend.

Springtime

Brussels

Together we developed the brand-new ‘smart with school waste’ project - an interactive website that guides schools towards greater sustainability and less waste by means of a useful roadmap. – make sense Amsterdam

Make Sense

Gent, Amsterdam

Renewi is a waste-to-product company that arose from the merger of waste service providers Van Gansewinkel and Shanks. With the name change, this new Belgian and international player wanted to rid itself of its old image, create a new greener identity and make an active contribution to a sustainable society. The waste management company aims to be the authority in circular enterprise and thinking. To involve Belgian entrepreneurs in this narrative, in 2017, Renewi went looking for a communication partner that shares the same values.

Make Sense

Gent, Amsterdam

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  • RT : 'Sustainability is a journey, and there is no such thing as a totally sustainable company, but rather a continuous… https://t.co/FZqq9aFkX1 5 months 1 week ago
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